Creo Mark 1 with Fuel OS launched in India for ₹19,999

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As reported earlier, Creo has today launched their debut smartphone, the Mark 1, at an event held in New Delhi. In a market cluttered with manufacturers presenting cutting-edge hardware at competitive prices, this startup plans to build its user base around regular software updates. Will they succeed with this strategy? Only time will tell.

Creo Mark 1

This mid-level smartphone comes with a 5.5-inch quad HD LCD display with a resolution of 2560x1440 pixels, and pixel density of 534 pixels-per-inch. The device features a metal body, which is covered by 2.5G curved Gorilla Glass 3 on either side.

Creo Mark 1 features a 21 MP Sony IMX230 Exmor rear camera with a f2.0 aperture, dual tone LED flash and Phase Detection Auto Focus (PDAF). It also features a 8 MP front camera lens with f2.0 aperture.

The smartphone is equipped with a 1.95 GHz octa-core MediaTek Helio X10 processor, and 3 GB RAM. The device offers 32 GB internal memory (expandable up to 128 GB), and is packed with a 3,100 mAh battery that supports fast charging. It runs on Fuel OS (which is a modified version of stock Android), and supports dual SIM LTE.

Creo Mark 1 bottom

Since this is known that the company is relying on software, the Fuel OS is expected to have a few interesting and unique features. One such feature is the Retriever, which is the anti-theft app for Fuel. Then there is Echo, which is expected to respond to the callers. Sense is a universal search which gets activated on double-tapping the capacitive Home button. Smart SIM slot automatically sets the local SIM as primary. This is what you get out-of-the-box. As promised, there will be OTA updates every month, thus improving the current features and also bringing new ones.

Creo is starting with 106 service centers in 96 cities. 15 cities will also have the phone pick up and drop service. This is expected to increase to 300 service centers in 150 cities in the coming months.

Creo Mark 1 is available in black color, and is priced at ₹19,999 ($300 approx.). It can be bought via the company's website, or on Flipkart.

Creo Mark 1 specifications


Operating System: Fuel OS
Processor: 1.95 GHz quad-core
Memory: 3 GB RAM
Storage: 32 GB internal (expandable up to 128 GB)
Display: 5.5 inch QHD LCD
Resolution (pixels): 2560x1440
Primary camera: 21 megapixel
Secondary camera: 8 megapixel
Battery: 3,100 mAh
Dimensions (WidthxHeightxDepth): 76.1x155.4x8.7 mm
Weight: 190 g
Price: ₹19,999 ($300 approx.)

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