Sony Cyber-shot RX10 III camera with extended zoom launched for $1,500

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Sony has announced an addition to its Cyber-Shot RX series of cameras, in the form of RX10 III. The USP of this device is its ability to provide extended zoom.

Sony Cyber-shot RX10 III

The camera is equipped with a back-illuminated 20.1 MP Exmor RS CMOS sensor with DRAM chip and advanced signal processing, along with a BIONZ X image processor. This ensures features like 40x super slow-motion video capture at up to 960 fps, continuous shooting up to 14 fps, ultra-fast Anti-Distortion Shutter with a maximum speed of 1/32,000 second, and high resolution 4K (QFHD 3840x2160) video shooting. The camera has a sensitivity range of ISO 64-12,800.

In 4K video mode, the camera captures approximately 1.7x more information than is actually required for a 4K output. This is achieved by using the XAVC S codec, which records video at a rate of up to 100 Mbps during 4K recording, and up to 50 Mbps during full HD recording.

The RX10 III comes with an impressive autofocus system, with spatial object detection, allowing the camera to detect and predict the motion of the subject before the shutter button is pressed. This enables the camera to lock on to the subject in 0.09 seconds approx.

The camera features a 25x super-telephoto zoom lens, which has a focal range of 24-600 mm, and built-in Optical SteadyShot image stabilization (OIS). This ZEISS Vario-Sonnar T* lens features a maximum aperture of F2.4 – F4.0. The aperture unit has nine blades, designed to create a near perfect circle in the F2.4 – F11 range. This makes the lens capable of shooting images with bokeh effect, and produce high-quality content at a variety of focal lengths and camera settings, which would otherwise need three (or more) lenses for an interchangeable lens camera. The lens features one super ED glass element, five ED glass elements and two ED aspherical lenses, making them eight in all.

The RX10 III offers silent shooting at all settings and speeds. Other features include Picture Profile, S-Log2/S-Gamut, Gamma Display Assist, Time Code, input for external microphone and output for headphone monitoring.

The camera features a high-contrast XGA OLED Tru-Finder with approximately 2.35 million dots of resolution. The device is dust and moisture resistant, and is WiFi and NFC compatible.

The RX10 III features a number of upgrades in terms of aesthetics. This includes triple lens rings for focus, zoom and aperture for direct, precise control. The hand grip shape has been optimized for the new lens to enhance stability. There is a new focus hold button on the lens barrel.

The Sony Cyber-shot RX10 III extended zoom camera will be available May onwards for $1,500.

Sony Cyber-shot RX10 III specifications


Image sensor: CMOS
Effective pixels: 20.1 million
Metering: Multi-pattern, Center-weighted and Spot
Lens: ZEISS Vario-Sonnar T*
Lens focal length: 8.8-220 mm (equivalent to 24-600 mm in 35mm format)
Optical zoom: 25x
Shutter: Electronic
Shutter speed: 1/32,000-30 second
Continuous shooting: 5 fps
Memory: SD/SDHC/SDXC/microSD/microSDHC/microSDXC; no internal memory
Image size (pixels): 5472x3648, 5472x3080, 4864x3648, 3888x2592, 3648x3648, 3648x2736, 3648x2056, 2736x1824, 2720x1528, 2592x1944, 2544x2544 and 1920x1920
Movie size (pixels): 3840x2160, 1920x1080 and 1280x720
Viewfinder: XGA OLED electronic (2,359,296 dots)
Screen: 2.95 inch TFT-LCD (1,228,800 dots)
File formats: RAW, JPEG, MPEG-4
ISO sensitivity: 64-12,800
Power: Rechargeable battery
Dimensions (WidthxHeightxDepth): 132.5x94.0x127.4 mm
Weight: 1,095 g (with battery and SD card)
Price: $1,500

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