[How-to] Engage mobile app users through cutting edge UX

User Experience (UX) technology is now an essential part of any application that aims to be successful in the market. Companies like Apple have mastered the ability to engage users and provide intuitive interfaces that are easily accessible. What this means is that any person can use a Apple laptop without having to do a lot of work to learn how the device works; they just find it intuitive and almost second nature. Mobile apps also need to meet the standards imposed by UX to be successful. People expect that a mobile app will be easy to use and intuitive, otherwise they will not waste their time in downloading the app, or paying for it. Following are the key points one must take care about, while making a mobile app.

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Visual Design of the app

A mobile app must have an appealing visual design. The DoubleDutch event app is one example of an enterprise level app that features a great design. A user can easily scan the tabs to figure out which ones are most applicable. This app is aimed at promoting, engaging, organizing and gathering data from corporate and business event attendees. The app enables attendees to build a dialogue surrounding the event. Attendees can easily connect with one another on the app due to its visual design. The app also features a menu pane with tabs that describe the task that a user wants to complete.

Organization of the app

The organization of an app is also critical to its success. An app with poor organization is likely to be dismissed in the market. An app that features excellent organization makes it easy for users to get the ultimate UX experience with it. Viewers should feel that it is easy for them to "check-in" with an app that fosters social networking. They should also feel it is easy to view the schedule for a conference or an event.

Ability to "Flow"

An app should upload information in a quick manner. Viewers do not have time to wait for an app to upload data. If an app does take too long to provide information to viewers, then they are likely to become frustrated and delete the app. Developers need to provide a seamless experience to users. Many corporate level apps should also feature a great Content Management System that enables companies to make instant updates to the content on the app. Using the mobile event app example, if an event time changes, the organizers should be able to update the content management system to quickly alert the app's users of the changes in real time. They do not have to worry about pushing a series of buttons to figure out real-time updates.

Fostering connections

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A truly great mobile app will seek to foster connections amongst social groups. An app developer should realize that social networking helps build sponsorships and interest around the companies using the app. Many companies are capitalizing on social networking as a means for building their clients more revenue. As users continue to discuss the app on social networks, that brand tends to become more popular. Other people find out about the app and will definitely want to give it a try.

All these factors contribute to provide a cutting-edge UX. As mobile users continue to become savvier, they continue to expect more from app developers in terms of UX – in order to succeed, you have to constantly be ahead of the curve!