[New Release] PlayUp Olympics 2012 Special

Two giants come together to make the 2012 London Olympics even bigger. PlayUp, the world's first social network for sport, and Worldwide Olympics Partner, Samsung, have announced the launch of the ‘PlayUp Olympics 2012 Special’ app.

The app will relay real-time game updates on over 300 events spread across 36 sports disciplines and will also bring in a comprehensive stat centre which will cover information on over 10,000 athletes representing over 200 nations. Available for free on Samsung smartphones running the Android mobile OS, the ‘PlayUp Olympics 2012 Special’ app will enable users to follow any Olympic event live and the ability for fans to start discussions with other fans around each fixture, team or athlete and enjoy the biggest sporting spectacle in the world on a single platform.

The ‘PlayUp Olympics 2012 Special’ app is designed in an effort to bring sports enthusiasts a never-before experience of the 2012 edition of the world's largest sporting extravaganza. It will be available on the Samsung App Store alongside the existing versions on the Android, iOS and web platforms. Currently covering over 36000 live fixtures around a wide variety of sports and geographies, this new version will deliver a range of content including detailed stats, play by play events, breaking news, social buzz and more.

Speaking on the occasion, Rajat Kulshrestha, CEO, PlayUp India, said, “We all understand the significance of the Olympics in bringing together different peoples to battle for the glory of their nations and to uphold the spirit of sport. At PlayUp we create a connect between sport and its true admirers - the fans. The ‘PlayUp Olympics 2012 Special’ is our attempt at providing the fans with a common platform to absorb and interact over their favourite sports. This will create a never-seen-before hive of activity around the Games."

"The London Olympics are going to be the biggest, most grand Olympics ever and, with Samsung, we are proud to be the technology that will take the spirit of the games to those who best appreciate it and allow fans to enjoy sport the way it was meant to be enjoyed. Together," he added.

Former Australian Cricket Captain and PlayUp Brand Ambassador Steve Waugh - who is also the designate Athlete Liaison Officer for the Australian Olympic Team for the London 2012 Olympics - said, “The Olympics are a fantastic opportunity to bring together people of different backgrounds and regions and that makes the Olympics the true epitome of Sport. The ‘PlayUp Olympics 2012 Special’ app commemorates this occasion. It offers sports fans the luxury of interacting with like-minded sports audiences representing different regions, affiliations and cultures and bind them into one collective Sport-consciousness across the globe."