[Camera] Samsung NX Mini launched exclusively on Amazon

Samsung Electronics today announced the launch of the NX mini, the world's slimmest and lightest interchangeable-lens camera in India which will be available exclusively through Amazon India, as part of a strategic partnership. This launch also announces a key shift in the company's go-to-market approach for the digital imaging category, which will increasingly move to the online channel in response to the consumers' changing needs and buying behavior.

"This shift in our strategy is created to meet the needs of our customers who are constantly looking for the best in technology. We understand the buying patterns of our consumers and are constantly strengthening our network to cater to their evolving needs. This offering through Amazon.in will enhance accessibility for the NX mini camera,"

said Mr. Asim Warsi, Vice President, Mobile & IT, Samsung India.

"We are very excited to be the strategic partner for Samsung's Digital Imaging Category in India. We are the fastest growing e-commerce platform in the country today and this partnership is a validation of the faith customers and sellers place on our brand. This partnership gives us the opportunity to forge deeper engagement with photography enthusiasts across the country and aligns with our vision of offering customers in India the widest selection at low prices, fast and reliable delivery and a trustworthy shopping experience,"

said Mr. Samir Kumar, Director, Category Management, Amazon India.

The latest addition to the NX series, this smart camera sports a portable and stylish design and offers stunning image quality which makes it the perfect 'go-to' camera for capturing special moments. This power packed camera with a 1 inch sensor and innovative features like Wink Shot and Baby Monitor, also boasts of NFC and Wi-Fi capabilities that allow sharing of images on a real-time basis. It is also the world's slimmest and lightest interchangeable-lens camera.

"The NX mini is an exceptional offering for today's trendsetters looking for both style and functionality in their cameras. The portability adds to the ease of capturing and sharing special moments instantly. Designed to cater to customer demands, the NX Mini is equipped with features such as the 3.0-inch Flip-up Display and wide angle lens, which makes it a perfect camera for selfies,"

added Mr. Warsi.

This camera is the ultimate way to capture life on the go without any hassle. Sporting an ultra slim (22.5mm) design, the camera can easily slip into almost any pocket or bag, yet still deliver the powerful results that passionate photographers demand. The camera features a solid premium metal body with a luxurious leathery finish, making it a natural choice for style-conscious photographers looking to make a statement. Available in five different colors (white, black, brown, green and pink) in India, users can choose the color that best suits their style.

Reflecting the recent consumer trend of selfies, this camera has a range of exclusive features which allow photographers to effortlessly indulge in this global trend of self-shooting. With a Flip up and Touch Display that flips 180-degrees and an ultra-slim wide angle lens, users can frame images of themselves perfectly, capture group shots from an arm's length away and easily be a part of those. Its powerful optical performance delivers high quality images that are crisp and clear, ensuring that subjects in them are always looking their best.

Maintaining a flattering pose while attempting to press the shutter release button when self-shooting can be tricky, but the new Wink Shot feature makes it the perfect hands-free way to capture the real you. Users simply need to set up their shot and wink at the camera to capture an image. Once a wink is detected, the camera takes a shot automatically after one second, without users having to press any buttons.

Despite its slim appearance, the camera packs big performance in its small body. Its large sensor enables users to capture high quality images, ensuring no details are missed. With its high resolution, pictures captured burst with vivid color.

The impressively fast Continuous Shot mode allows photographers to take continuous shots. The fast shutter speed freezes fast moving scenes, enabling the dramatic capture of motion in crisp detail without blurring.

The camera features advanced WiFi and NFC integration that makes image sharing seamless. Exclusive to Samsung, Tag & Go connectivity allows the device to pair with NFC-enabled devices, such as smartphones or tablets, simply by touching the two together.

Additionally, extensive storage options are integrated into this camera and images can be uploaded directly from the camera to the cloud for an easy storage solution. Users can also upload their pictures directly to both Dropbox and Flickr, the popular photo sharing site.

Samsung has introduced three NX mini lenses (NX-M) which are optimized for use with the camera's body, providing a variety of options to meet individual shooting preferences.